Greenville is widely recognized as the cultural, educational, economic, and medical hub of Eastern North Carolina. While retaining our Southern charm, Greenville has grown into the 10th largest city in the state and is now a thriving, small metropolitan city of more than 90,000 in the heart of Pitt County with a population of nearly 180,000 residents.

With nearly 300 years of history and culture, visitors can find museums, historic sites, unique architecture, and artifacts that tell the story of Greenville-Pitt County from before the American Revolution up to the present day. From a rural agricultural community once reliant on naval stores and tobacco, to the thriving hub of commerce, education, healthcare, and entertainment it is today.

Greenville is now a growing university-medical community, anchored by East Carolina University and Vidant Medical Center, along with a strong industrial community. Greenville is also an accommodating event and leisure destination with an expanding Greenville Convention Center Campus, and a vibrant Uptown Greenville District with its own diverse art, music, food, and festival scene featuring an increasing number of unique, locally-owned businesses, galleries, shops, and restaurants. Our assortment of leisure and cultural opportunities to explore and enjoy from greenways, parks, rivers, golf courses, historic towns, wonderful restaurants, museums, galleries, antique shops, boutiques, sports events, and much more. 

Greenville can be found in the center of Pitt County, along the beautiful Tar River in Eastern North Carolina’s Inner Banks, approximately 85 miles east of the state capital of Raleigh and 87 miles west of the Atlantic Ocean. Our area’s numerous waterways offer opportunities for boating, kayaking, fishing, hiking, camping, and birding. Our community is also fortunate to have one of the most extensive recreation and greenway systems in the region, including 324 acre River Park North, the Greenville Town Common, and Greenville Greenway System, which visitors and residents can enjoy during all four seasons every year thanks to our relatively mild climate.

Greenville and Pitt County are showing up on radar screens across North Carolina and the United States in recent years for many people interested in relocating or retiring. In 2014, Greenville was included in USA WEEKEND Travel’s list of 5 Great, Lesser-Known Places to Retire, and the neighboring Pitt County town of Winterville was designated a Certified Retirement Community by Retire NC for providing amenities, services, and opportunities retirees need to enjoy active and productive lives.

With our close proximity to both the Outer Banks and Crystal Coast and the more urban environment of Raleigh and the Triangle, make getting away day trips to the beach and connecting to larger a breeze. 

Our excellent affordability, geographic location, and natural resources, combined with our cultural, economic, educational, and medical amenities make Greenville-Pitt County a preferred destination for business and leisure travelers, retirees, and a wonderful place to live, work, and play! Travelers to our area often find themselves coming back again and again, to visit or relocate, not only for all the wonderful hidden gems and outdoor adventure our area offers, but to enjoy the friendly and relaxed attitude of a community where you always find yourself in good company!

Explore More Cities & Towns


Just south of Greenville, lies the town Ayden. Their charming walkable downtown is filled with small businesses, including local favorites Gwendy’s Goodies bakery and Cindirene’s bottle shop. Adjacent to Main...

Learn More


Bethel is a charming small town just off US Highway 64 on the northern border of Pitt County. This residential community enjoys a more rural pace, but with the proximity to larger city amenities in Greenville and other...

Learn More


Farmville in northeastern Pitt County has redeveloped itself into a comfortable small town with a funky Southern vibe. Stroll down Main Street you will find lots of cool murals, several art galleries, as well as the ECU...

Learn More


The sweet small town of Fountain is located in the northwestern corner of Pitt County. Throughout the month make your way to Main Street for a visit to the R.A. Fountain General Store. This vintage and vinyl record...

Learn More


The charming town of Grifton is situated on the banks of the historic Contentnea Creek in southern Pitt County between Greenville and Kinston in neighboring Lenoir County. Grifton prides itself on its history and love of...

Learn More


Just down the Tar River headed east and over the L. Elmore Hodges Bridge, is the town of Grimesland in eastern Pitt County. The town was named for Civil War Major General Bryan Grimes, and laid out on his family...

Learn More


Enjoy a “slice of the good life” in Winterville, where you’ll find welcoming small-town serenity with the conveniences of being near a larger city! Home of the annual Winterville Watermelon Festival...

Learn More