The Greenville-Pitt County Convention & Visitors Bureau (Visit Greenville, NC & Play Greenville, NC Sports) would like to congratulate Ce’Nedra Dillard on recently earning her Compete Sports Diversity’s Sports Diversity Leader in Travel (SDLT) designation. Dillard has earned this designation due to her continuous commitment to embracing the Complete Sports principles of IDEAL (inclusion, diversity, equity, acceptance, and leadership) in her professional and personal life. The Sports Diversity Leader in Travel certification program is designed for professional development in diversity, equity/equality, and inclusion initiatives for leaders in the sports industry. The curriculum teaches participants to become transitional leaders in their organization’s DEIA initiatives.

“Diversity, equity and inclusion is an initiative that our CVB focuses on to ensure that all residents and visitors know they are welcome in our community," states Andrew Schmidt, President & CEO of Visit Greenville, NC. "As our sports tourism market continues to grow, Ce'Nedra’s SDLT designation will help Play Greenville, NC Sports attract more diverse athletic and event markets to enhance economic impact and destination exposure."

The Sports Diversity Leader in Travel designation can be applied in several ways to enhance the participants individual goals, as well as organizational goals. Applications of SDLT certification include professional development, career advancement, consulting and advisory roles, organizational implementation, networking and partnerships, branding and public relations, and educational initiatives.

“I am thankful to have earned my Sports Diversity Leader Travel (SDLT) designation from Compete Sports Diversity.” Dillard states. “The educational opportunities that Compete facilitates have given me the opportunity to grow both personally and professionally. This program has given me the necessary tools to continue supporting sports organizations that host their events in Greenville-Pitt County, while working to create an inclusive and equitable environment for all athletes.”

For more information about Compete Sports Diversity’s Sports Diversity Leader Travel.